Lessons learned from a tale of two galleries
Article Abstract:
Architect Oscar Niemeyer was not able to make extensive use of hi-tech methods and materials when designing the Museum of Contemporary Art in Niteroi, Brazil. This building is on a rather inaccessible site, and appears almost primitive. However, it can be regarded as a triumph of Modern architecture. In contrast, Frank Gehry's Guggenheim museum in Bilbao, Spain, derives a large part of its impact from its very advanced use of materials. It has attracted so many visitors that it paid off the construction costs in only one year.
Publication Name: Architects' Journal
Subject: Business, international
ISSN: 0003-8466
Year: 1999
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Learning lessons from dot coms' multimillion-pound branding spree
Article Abstract:
Architects can learn several lessons from the 'market correction' which has hit dot com firms. The Internet-based start-ups which did survive tended to invest a lot in offline advertising. Architects need to review their advertising and ensure they have just the right level of promotion.
Publication Name: Architects' Journal
Subject: Business, international
ISSN: 0003-8466
Year: 2000
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A desktop audit uncovers the answers and a whole lot more
Article Abstract:
The desktop audit uncovers various subject matters ranging from nanotechnology to the films. A desktop audit reported that filming of the Lord of the Rings trilogy has proved the biggest boost to the New Zealand's economy as it injected 330 million dollars into the economy.
Publication Name: Architects' Journal
Subject: Business, international
ISSN: 0003-8466
Year: 2004
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