Advertising versus pay-per-view in electronic media

Article Abstract:

Balancing the advertising and subscription revenues is an issue to be investigated. With the electronic media there are number of options available to the consumers on the amount of advertising and the actual content that they can take. Charging a subscription price and leaving the choice between pure advertising supported programming or pay-per-view is an optimal strategy that is recommended.

Europe, Management dynamics, Services information, Methods, Management, Services, Communications industry, Advertising, Consumer preferences, Company business management, Mass media, Price discrimination

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Development of optimal salesforce compensation plans for independent, complementary and substitutable products

Article Abstract:

A model for designing optimal salesforce compensation plans for multiple products has been developed. The model does not limit analysis to any particular plan. A multi-dimensionality probability distribution is employed to describe the sales-effort response of products and inter-product dynamics.

Compensation and benefits, Compensation management, Sales personnel, Salespeople

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Marketing modeling for e-business

Article Abstract:

The challenges presented for marketing modeling by e-business are discussed.

Market Research, Marketing, Electronic commerce, E-commerce, Marketing models

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