Levi reaches out
Article Abstract:
Levi Strauss & Co (Canada) has launched a pair of branded promotions that targeted two preferred demographic segments: the 15- to 24-year-old segment and the 25- to 35-year-old segment. The first promotion used music to target the former segment; consumers were given the chance to choose which artists would appear on MuchMusic's CD Big Shiny Tunes 3 set for release in Dec 1999. The second promotion, created for the Dockers brand, gave out free Dockers Khakis to moviegoers at Cineplex Odeon theaters.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Why Jewellers love dailies
Article Abstract:
Peoples Jewellers Ltd considers newspapers as one of its favorite media for its advertisements due mainly to the effectiveness of jewelry ads in dailies and the flexibility they offer jewelry stores during time- sensitive occasions such as Valentine's and Christmas. The lure of dailies could also be attributed to the demographics of newspaper readers and the relatively lower advertising production costs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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