Listening to the attache case
Article Abstract:
UK businesses are perceived positively in Taiwan, where the UK has a reputation for quality and honesty. There are still few UK businesses in Taiwan, but export opportunities are set to increase. UK businesses are also seen positively in Argentina, which has historically had good relations with the UK and where most people are prepared to forget the Falkland Islands conflict. In China, there is relatively little awareness of UK products and services, but the UK does not have a bad reputation there. In Germany, the UK is generally respected for information technology and high technology.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
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In pole position
Article Abstract:
There is a positive business climate in Finland, where consumers are among the most optimistic in the European Union. Companies exporting to Finland can see significant benefits as long as they meet quality expectations. Finland has a long history of trade with Russia and the Baltic states, and is therefore also a good base for companies seeking to establish business links in these areas. However, Finland is distancing itself from Russia and Sweden and establishing closer links with the European Union.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1998
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Time for a change
Article Abstract:
Many small businesses in the UK fail to make use of their investment in free and local rate telephone numbers in their marketing. They often have local rate numbers in their advertisements, but fail to communicate this to customers. Businesses using national rate telephone numbers should differentiate their numbers from premium rate and mobile telephone numbers, which can deter customers. Companies should ensure that potential customers are clearly aware of what call charges are likely to be.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1999
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