Winning over the window shoppers

Article Abstract:

Companies are increasingly using the internet, and there are good reasons for setting up a web site as a marketing device, though this should be done with care. The aim is to provide information for potential clients and persuade them to seek further information. The number of visitors can be monitored through Intranetics' Webtrends package, or a simple counter can be used. Companies should ensure that they can fulfil orders before offering goods for sale. Domain names are needed for sites and it costs 100 pounds sterling for a UK company to register, with an additional 500 for the web pages to be hosted using a commercial server.

Specialized Telecom Services, Wired Telecommunications Carriers, Marketing, Analysis, Management, Web sites (World Wide Web), Web sites, Marketing management

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Something for nothing

Article Abstract:

There are now many companies in the UK offering internet access for the cost of a local telephone call. These include Dixons, which attracted 1 million users to its Freeserve service in three months, TescoNet and Virgin Net. IDC forecasts that free access will rise to 90% by 2002, with providers of free internet access anticipating that they will gain access to a potentially very valuable customer base. Some service providers are also seeking to attract customers by offering a PC for free or at a reduced price.

Prices and rates, Internet service providers

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King of the jungle

Article Abstract:

It is vital to be very customer-oriented, according to online book retailer Amazon.co.uk Managing Director Simon Murdoch. This is why Amazon selected Bookpages, his Web-based bookshop, instead of UK market leader Internet Bookshop when seeking a way of establishing a presence in the European market. He initially encountered strong opposition when seeking to establish Bookpages, and this has led him to develop a low opinion of UK venture capitalists, whom he regards as too risk-averse.

On-Line Information Services, Videotex & Teletext, Officials and employees, Interview, Amazon.com Inc., AMZN, Murdoch, Simon

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