Locked out of TV, Turkish advertisers hit the streets
Article Abstract:
Small and medium-size advertisers in Turkey have resorted to inexpensive transit ads, billboards, fliers and brochures because they can not afford the high rates for TV, radio and print ads. The open-air advertising accounts for a record13% of the country's $1 billion annual advertisement market. Atilla Aksoy, chairman of Young & Rubicam Reklamevi AS, said that the media practices price discrimination charging ordinary advertisers as much as 10 times more than the multinationals. A 30-second spot on TV costs from $1,000 to $7,000, with the major advertisers paying only $1,000. On the other hand, billboards cost $100 a day and transit ads on taxi rooftops cost $1,450 a month.
Comment:
Small & medium-size advertisers in Turkey resort to transit ads & billboards because they can not afford the high media rates
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1998
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Turkey boosts efforts to drum up more support for Caspian pipeline
Article Abstract:
Turkey has started efforts using incentives and diplomatic initiatives to boost its plans of luring large oil companies into joining the construction of a US-supported Caspian Sea oil export pipeline through the country. The Turkish campaign is launched just as the Azerbaijan International Operating Co. consortium is studying which route to use for the pipeline. The US supports a Turkish plan to lay a pipeline from Baku, Azerbaijan to the Mediterranean Sea oil terminal of Ceyhan, Turkey. US Energy Secretary Bill Richardson says the plan is commercially possible even if its $2.5-billion cost is considered expensive by oil companies.
Comment:
Turkey: Govt starts efforts to boost plan of luring oil cos into US-supported Caspian Sea oil export pipeline
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1998
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Turkish banks sell dollars in favor of local currency
Article Abstract:
Turkish banks are selling some of their US dollar holdings in favor of the Turkish lira due to their confidence in the local economy and belief that the Turkish government will not devalue the lira. Turkish Treasury bills yield high rates of interest and a belief that the sharp fall in the lira's valuation against the dollar had stilled were other factors driving a move towards greater lira holdings.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1999
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