The Spanish market for hair care: key trends
Article Abstract:
The Spanish hair care market was mainly characterized by continued innovation of products, particularly those that highlight natural ingredients. The trend in putting emphasis on natural ingredients helped the market neutralize negative consumer perception of products that are considered as harmful, such as hairsprays or gels. The market, which had the second highest value performance within the overall cosmetics and toiletries market in 1996, reached 68.717.1 million Pesetas in 1996, up 19.3% since 1992. The market was dominated by the washing products sector, which accounted for 48.5% of the market's value in 1996. The sector which showed the most impressive growth was the colourants sector, which grew 2.7 percentage points in value terms.
Comment:
Spain: Hair care mkt is characterized by continued innovation of products, particularly those highlighting natural ingredients
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Spanish market for hair care: total market size: sectoral analysis: value trends
Article Abstract:
The Spanish hair care market was dominated by the washing products sector, which generated 48.5% of the market's value in 1996, or Ptas66,327.8 million. Despite the sector's dominance, washing products is gradually losing its share due to increased discounting stimulated by private brands, particularly in the shampoo segment. The segment was characterized by product innovation and the reinforcement of the care concept to keep up demand levels. The colorant sector posted the most impressive sectoral withing the market, increasing nearly three percentage points to 15.8% of market value in 1995.
Comment:
Spains: Hair care mkt was dominated by washing products sector, which generated 48.5% of the market's value in 1996
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
The Spanish market for hair care: total market size: market performance
Article Abstract:
The Spanish hair care market grew 6.5% to Ptas68,717.1 million from 1996 and achieved a 19.3% increase in nominal terms over 1992-1996. The market's real value growth of 0.3% during the 1992-1996 is considered logical as the market comprises a wide range of products that range from essential products such as shampoos, to relatively nonessential accessories such as styling and coloring products that are most likely to be affected during times of reduced spending. The market was largely influenced by the performance of its dominant sector, the washing products sector.
Comment:
Spain: Hair care market grew 6.5% to Ptas68,717.1 mil from 1996 and achieved a 19.3% increase in nominal terms over 1992-1996
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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