Looking for Mr. Goodwrench
Article Abstract:
The latest trends in advertising involve interlinking of reality TV shows with advertising spots to produce punchy humorous episodes that the viewers can relate to. GM Goodwrench's 'The Specialist' set the precedent of such shows.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Get a (second) life
Article Abstract:
The increasing usage of Internet by marketing industry as a effective customer interactive tool is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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