Time zone shuffle
Article Abstract:
Strategies are presented for efficiently managing a marketing team spread across the continent, with multiple time zones.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Job one, get a good plan
Article Abstract:
The factors that should be focused while designing a market strategy for new businesses are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Harmonic convergence
Article Abstract:
Interdependence of sales and marketing functions in demand creation for a product are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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