Strechning its influence
Article Abstract:
Innovative event marketing strategies adopted by Lululemon Athletica to promote its upcoming designs and trends in fitness and clothing are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
APPAREL AND OTHER TEXTILE PRODUCTS, Methods, Marketing, Clothing industry, Company marketing practices, Event marketing, Brand equity
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Readership race
Article Abstract:
Efforts of Cynthia Ramsay, owner of Jewish Independent , to increase the circulation of her newspaper are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Newspapers, Newspaper circulation, Jewish Independent (Newspaper), Ramsay, Cynthia
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Branch mentality
Article Abstract:
The need of increasing customer services by Canadian banks is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Commercial Banks, Banking industry, Customer service, Support services, Customer relations
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Management, Canada, Company business management
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