Lublin Coca-Cola Bottlers Ltd
Article Abstract:
The Coca-Cola Bottlers Ltd, its plan of expansion in Poland and the problems it faces in increasing product sales were discussed. The beverage company faces difficulties in its plan of adding new plants in Niepolomice, Poland since consumers favor local cola brand. The Coca-Cola Company adopts international marketing strategy to meet the consumer demand. Consumer attitudes towards the consumption of Coca-Cola was also mentioned.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
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Coca-Cola Co. Poland is latest country to drop McCann
Article Abstract:
McCann-Erickson has lost all of Coca-Cola Co's accounts in Poland which will now be handled by DMB&B. McCann, Lintas and Lowe, Interpublic Group-owned agencies, have lost Coca-Cola ccounts in Asia and Europe over recent months and Coca-Cola Co believes that the contracts will be better handled by DMB&B.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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Pepsi still relying on celebrities to drive its advertising
Article Abstract:
Pepsi-Cola International has launched a new international advertising campaign to introduce its new blue can design. The campaign is using Cindy Crawford, Claudia Schiffer and Andre Agassi to promote its new image, investing $500 million. The new an design was created by Landor Associates New York.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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