MBNA teams up with mag
Article Abstract:
MBNA Canada and Atlantic Progress Publishing (APP) have partnered to offer the Atlantic Progress Platinum Plus MasterCard credit card in Canada. The move, part of Halifax, Nova Scotia-based APP's brand extension program, began with a direct mailing campaign to over 100,000 readers of APP's 'Atlantic Progress' magazine. The campaign also includes contributions to be made by the participating companies to Young Entrepreneur Scholarship.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Editions Rogers Media
Article Abstract:
March Blondeau has been appointed president of Editions Rogers Media and publisher of the newsmagazine, 'L'actualite.' He succeeds Jean Pare, who was also editor-in-chief od L'actualite from its founding in 1976 to 1988, and its publisher since 1978. Before joining Editions Rogers Media, Blondeau was vice president of Groupe TV's informations and public affairs department.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Influencing the influencers
Article Abstract:
The role of magazines in promoting new products is discussed. The reasons for the success of this medium are also presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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