Major industrial distribution issues facing managers in Australia

Article Abstract:

This paper presents the findings of a study of key issues in industrial distribution, as perceived by a group of Australian industrial marketing managers. The ten most important issues are identified, and these can be roughly categorized as operational and strategic. The implications for industrial marketing practitioners are discussed. (Reprinted by permission of the publisher.)

Research, Australia, Distribution of goods, Distribution (Commerce), Distribution channels, Distributors (Commerce)

---

Brand custodianship: a new primer for senior managers

Article Abstract:

A discussion of brand management for senior executives in the role of brand custodian is presented. Issues addressed include the roles that brands perform and the consequent values they produce. It is argued that senior managers should be very cautious about delegating the strategic management of brands.

Product management

---

Insights from ecology: An ecotone perspective of marketing

Article Abstract:

The concept of ecotone, the transition zone between two ecosystems is considered, in the context of exploring marketing in transition.

Marketing

Similar abstracts:

• Abstracts: Combinatorial optimization models for production scheduling in automated manufacturing systems. Modeling and analysis of machine sharing in manufacturing systems
• Abstracts: Into Asia. Poor countries rich in wealthy people: Unilever in Asia. The east is in the red
• Abstracts: Slavic disunion. A place in the sun. A Slavic sun king
• Abstracts: A commercial and constructive approach. Looking further than the deal
• Abstracts: Deal-breaking activity in the drinks sector. Steady activity in chemicals sector

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.