Major markets: food: the German market for breakfast cereals: emerging product sectors: new launches
Article Abstract:
Major manufacturers were behind several successful rollout of new breakfast cereal flavors and types in Germany. New products introduced by Kolln, Dr Oetker, CPD and Kellogg offered additional benefits such as iron, trace elements and vitamins as well as unique packaging of cereals. Among the products that arrived in the German market were Kellogg's new wholegrain-wheat adult cereal marketed under Kellogg's Optima and All Bran; CPD's new children cereals under Chocapic and Kangus brands; and Dr Oetker's new range of mesli called Vitalis.
Comment:
Germany: Major manufacturers are behind several successful rollout of new breakfast cereal flavors and types
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The German market for breakfast cereals: company profiles: Peter Kolln Haferflockenwerke GmbH
Article Abstract:
Kolln, a family-controlled manufacturer of cereals and pet foods based in Elmherson, near Hamburg, Germany, is considered as one of the leaders in Germany's market for breakfast cereals, controlling a market share of 67.3% by value in rolled oats sector of the market in 1997. Kolln, whose major products include rolled aots marketed under different brands, also held 23% of the muesli subsector by value in 1997. Koln also markets its products outside of Germany, particularly to Spain, Austria and France.
Comment:
Is one of leaders in Germany's mkt for breakfast cereals, controlling mkt share of 67.3% by value in rolled oats sector in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Major markets: food: the German market for breakfast cereals: total market size: market performance. Distribution retail: breakfast cereals
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