Managing a female work force: recruitment and retention strategies

Article Abstract:

New information-oriented organizations face skill shortages and will have to recruit more women and move their corporate cultures away from a role orientation to a people orientation, according to research on corporate cultures. Research on women's attitudes towards employment reveals interest in the three areas of flexible working hours, opportunity to job share, and tax allowances for child care. Corporate cultures will have to be flexible and institute a social reorganization to accommodate the needs of future workers, many of whom will be women. An equal opportunity (EO) program is an effective means of corporate culture reorganization. The EO program will examine current practices and attitudes in order for the company to recognize and overcome discriminatory barriers. In addition, the EO program will sensitize the company to the needs of the workforce, introduce relevant appraisal of the work force, and monitor the working environment.

Corporate culture, Working women, Employment discrimination

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Brand accounting and international business

Article Abstract:

There is confusion in the accounting field in Western Europe on the issues of the valuation of brands: the premise of value, the attribution of a different value on a company's brands by than recognized by the company's management or shareholders by a predator company; and demands that brand valuations be put on the balance sheet. Two misconceptions that have prevented the resolution of the brand accounting issue are that brand valuations should be accounted for on balance sheets and that those valuations should be derived by a single methodology that produces consistent results. Three ways to determine the fair market value of brands are: the cost approach; the market approach; and the income approach. The different approaches are interdependent and an analyst should compare the values arising from all three approaches in order to highlight inconsistencies that demand further analysis.

Accounting, Brand name products, Brand names

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Corporate excellence in the UK: who dominates the sectors

Article Abstract:

The Economist Newspaper Group and Loughborough University of Technology polled 1,756 executives and financial analysts for ratings of British public companies within twenty industrial sectors on the basis of eight criteria, including: quality of management, financial soundness, and quality of products or services. The poll found that, in overall rankings, the companies ranked highest were: Shell Oil Co, oil and gas; Glaxo Holdings, health and household; and Marks & Spencer, drapery and stores. In addition to overall ratings, ratings of the leading companies by individual industrial sectors, including agencies, engineering, and textiles are presented.

Planning, Marks and Spencer PLC, Surveys, Shell Oil Co., Loughborough University, Glaxo Holdings PLC, Economist Newspapers Ltd.

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