Mark Mobius' bald head is centerpiece of ad campaign by Templeton in colony
Article Abstract:
Templeton Emerging Markets Fund Inc. (Templeton) has launched a new Hong Kong marketing campaign capitalizing on company director Mark Mobius' bald head. The campaign began with a three-page newspaper ad showing what appeared to be a crescent moon but was in fact Mobius' head. The campaign coincides with the company's newly-authorized open-ended Global Strategy funds. Competitors have criticized what they view as the company's excessive focus on Mobius but Templeton executives believes personality marketing is especially suited for Hong Kong investors.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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Colony's ChinaVest launches fund for listed firms
Article Abstract:
ChinaVest Ltd. has unveiled a new mutual fund that will focus mainly on stock companies listed in Hong Kong, Taipei, Shanghai and Shenzhen. The company expects to raise $40-60 million for the new fund in 1996 and hopes to boost investments to $100 million by the end of 1997. ChinaVest will manage the new mutual fund with fund managers Gavin Graham and John Wong in San Francisco, CA.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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Indochina funds require hard-boiled, patient investors
Article Abstract:
Experts agree that patience, fortitude and a sense of adventure are needed by investors who plan to take on funds specializing in the Asia's newer emerging markets. One of the latest is the Southeast Asia Frontier Fund, a closed-end, direct-investment fund that plans to build up holdings in Vietnam, Burma, Cambodia, Laos and Thailand.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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