Market entry and priority of small and medium-sized enterprises in the software industry: an empirical analysis of cultural distance, geographic distance, and market size
Article Abstract:
A study of target country preference of small and medium sized enterprises (SMEs) in Finland is presented. Country preferences of SMEs may be affected by different factors, such as geographic distance, cultural distance, vertical market size, gross domestic product and gross domestic product per capita. Details of how SMEs choose their target countries are discussed.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Internationalization motives and facilitating factors: qualitative evidence from smaller specialist retailers
Article Abstract:
A case study of nine small specialist retailers in the United Kingdom is used to study the reasons for the internationalization of small and medium sized companies. Results show that both internal and external factors contribute to the globalization of these companies. Details of the motives for entering the international market are discussed.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Endogenous opportunism in small and medium-sized enterprises foreign subsidiaries: classification and research propositions
Article Abstract:
The examination of the impact of endogenous opportunism, on the prospects of the success of small and medium-sized enterprises in the international markets, is presented.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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