Market research with women in the Arab Gulf countries

Article Abstract:

Business organisations are increasingly seeking market information so they can develop strategies appropriate to particular market segments and to niches within those segments. Companies which market their products in the Middle East need to update their strategies to meet the increasing sophistication of consumers in this region. This means they must increase their focus on the female population in Middle Eastern countries. Market researchers working with women from this area need to understand the lifestyle of the women, their attitudes, and factors which motivate their behaviour.

Social aspects, Research, Middle East, Marketing research, Women consumers, Arabs

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Strategic use of trends in the youth market

Article Abstract:

Youth markets need to realise the importance of trends and be ready to react to them. Trends can be predicted because they are easily seen and do not change quickly, unlike fads which are short term and do move fast. Trends which will be important are children growing up at a younger age due to peer influence and the mass media, an increase in globalisation, young children will have increased brand awareness, especially in leisure wear and children will also be more conscious about the food they eat. They will carry these attitudes into adulthood.

Youth, Forecasts and trends, Popular culture, Children as consumers, Child consumers

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