Market sectors: men's toiletries
Article Abstract:
The men's toiletries sector of the cosmetics and toiletries market in Hungary has reported sales of $13.4 million, accounting to 4.1% of the total market in 1997. The sector, which is dominated by shaving and aftershave products, posted a sales decline of 7% from $14.31 million in 1993 to 1997 although majority of other countries in the region reported increasing sales in the category during the review period. The decline was attributed to the decreasing male population and changing operating environment in Hungary. Meanwhile, the review period is characterized by influx of western branded products and a growing rivalry in the market.
Comment:
Hungary: Men's toiletries sector has reported sales of $13.4 million, accounting to 4.1% of the total market in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Hungarian market for cosmetics & toiletries: key trends
Article Abstract:
The cosmetics and toiletries market in Hungary is dominated by the hair care sector with $83.5 million in market value terms in 1997. Bath and shower products is ranked second with $44.7 million followed by skin care products with $41.7 million. Per capita consumption in the industry is valued at $32.3 in 1997, up by over $6 in 1993. The local cosmetics and toiletries market benefited from Hungary's significant economic recovery that resulted to higher personal income. The year 1997 is also characterized by an influx of imported products due to the country's more liberal market policies.
Comment:
Hungary: Cosmetics & toiletries market is dominated by hair care sector with $83.5 million in market value terms in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Market sectors: hair care
Article Abstract:
The hair care sector of the cosmetics and toiletries market in Hungary has dominated the overall market with sales of $83.5 million in 1997, down from $83.6 million in 1996. The sector, howevr, showed the highest market share loss from 30% with sales of $82.3 million in sales in 1993 to 25% in 1997. The trend was affected by the rise in cost to avail of a hairdresser's service such that women tend to do their own hair care at home. Hungarian consumers were also knowledgeable of their specific hair types and problems as the middle class grew their purchase power.
Comment:
Hungary: Hair care sector dominates overall cosmetics & toiletries mkt w/ sales of $83.5 mil in 1997 from $83.6 mil in 1996
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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