Marketing budgets up
Article Abstract:
A recent survey conducted by the Institute of Communications and Advertising indicates an increase in marketing budgets for 2004. The survey offers a valuable tool for Canadian marketers, agencies and decision makers to study budget and spending patterns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Fading cinemas
Article Abstract:
Reasons behind downward trend in theatre audience in Canada, according to Solutions Research Group's findings, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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