Marketing turnarounds

Article Abstract:

BMW has successfully boosted sales in the US following a 45% drop in over five years. The company pursued a strategy which reviewed pricing, product range, advertising and dealer network, and which resulted in a 58% rise in sales between 1991 and 1994 to 84,500 units. By 1997, sales are forecast to total 100,000 units. Details of how Northern Telecom's Norstar also turned its business around are included, along with lessons to be learnt from both examples.

Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Methods, Automobile industry, BMW AG, Northern Telecom Ltd.

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Rivalry through alliances: Competitive strategy in the global telecommunicatoins market--a rejoinder to Chan-Olmsted and Jamison

Article Abstract:

The strategy of telecommunications companies has more to do with financial equity and bond markets than with what the companies themselves favor. This article is a rejoinder to a previous article by S. Chan-Olmsted, and M. Jamison, entitled: Rivalry through alliances: Competitive Strategy in the Global Telecommunications Market.

Strategy & planning, World

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Strategic renewal of Europe's largest telecom operators (1992-2001): a rejoinder to Stienstra et al

Article Abstract:

Criticisms to the ambiguous conclusions arrived by Stienstra et al. in their article that examined the 'trajectories of strategic renewal' of Europe's five largest telecommunication operators for the period 1992-2001 are presented.

Europe, Communications, Broadcasting and Telecommunications, Organizational history, Analysis, Communications industry, Company restructuring/company reorganization, Reorganization and restructuring, Company organization

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