Marketing wars
Article Abstract:
The travel industry has recognized that business travellers are their most significant consumer sector and are marketing services to the business segment accordingly. The 1989-90 American Express Survey of Business Travel Management estimates that US companies spend $115 billion annually on business travel and entertainment (T&E), while another survey estimates that UK firms will spend 20 billion pounds sterling on T&E in 1990. Companies are not emphasizing economy, since the cost of business travel is not borne by the business people themselves but by their companies. Instead, they are marketing perks such as quality service and amenities. Almost all scheduled European airlines now have a business class and are stepping up offered services. Hotels and car rental companies also are offering new services, including express check-in and check-out.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1990
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Ego trip
Article Abstract:
Business travel is less costly than first class travel and offers such inducements as free limousine and helicopter transfers, but first class is still doing a successful business. Usually inhabited by business executives and government personnel, first class offers the amenities of business class as well as space, privacy, and seats for sleeping which enable passengers to stretch out the length of nearly five windows.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1989
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