Government ad spends soared in '98

Article Abstract:

Total federal government spending on advertising in Canada reached C$89.1 million in 1998, up by 43% from C$62.2 million in 1997. The growth has been attributed to the reactivation of campaigns such as the anti-smoking ads and the desire of some federal departments to communcate directly with the public. Most provincial government also increased their ad spending such as Ontario which spent C$50.6 million (up by 44%), Quebec with C$39.9 million (+ 18%), British Columbia with C$31.2 million (+26%) and Saskatchewan with C$7.1 million (+45%).

---

Show the right stuff

Article Abstract:

The need for marketers to take up cause-related marketing is examined, focusing on ZellerEs promotion campaign using popular Hollywood teenage star, Hilary Duff, for raising funds for KWACC (Kids With a Cause Canada).

Services information, Services, Actors, Actresses, Duff, Hilary

---

Finding eforever familiesE

Article Abstract:

The public awareness campaign by the Province of New Brunswick, involving the combined efforts of public and private sectors, has achieved its purpose by greatly increasing adoptions.

Influence, Growth, Adoption, Company growth

Similar abstracts:

• Abstracts: Mass movement: Pope sends a message to China's Catholics. Hold the hardware. The lion tamer
• Abstracts: Better, smarter, stronger. All the right pitches. NHL free agent preview
• Abstracts: Market convergence and advertising standardization in the European Union. The tale of two cultures: attitudes towards affirmative action in the United States and India
• Abstracts: Just an American girl. The lessons of Squidoo. Digital eye

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.