Maurice Saatchi's House of Lords appointment draws flak
Article Abstract:
The recent appointment to the peerage of Maurice Saatchi, a partner of advertising agency M and C Saatchi, has attracted mixed reactions. Some observers feel that there were political motives behind the moves, given that his agency recently handled a campaign for the Conservative party. Saatchi claims that he will be an active member of the House of Lords, working on behalf of the government.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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Dalgety challenges Mars petfood with Quaker purchase
Article Abstract:
Quaker Oats has sold its European petfood operations to UK food group Dalgety, making the latter concern the second-largest supplier of petfood in Europe. Quaker is mainly present in Germany, France, the UK, the Netherlands, Belgium, Scandinavia and Italy, and holds 22.6% of the petfood market through grocery outlets. The purchase will allow Dalgety to compete strongly with Mars.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1995
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Maurice Saatchi back working for Mars
Article Abstract:
M&C Saatchi is to work on Mars' Pedigree Petfoods division Whiskas catfood brand in the UK. Maurice Saatchi formed M&C Saatchi soon after the Saatchi & Saatchi coup. The global Whiskas account will continue to be handled by D'Arcy Masius Benton & Bowles.
Publication Name: Euromarketing
Subject: Business, international
ISSN: 0952-3820
Year: 1996
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