Mega marketing: How Mega Bloks is building its quarter-billion-dollar toy empire, one block at a time
Article Abstract:
Mega Bloks, the giant toy manufacturer has launched a mega marketing drive in anticipation of the important Christmas season coming up. All the marketing and advertisement work is done in-house along with extensive research, to test the ads and products. New toys are constantly added with as much attention given to their packaging and display as the toy itself.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Friendly funerals
Article Abstract:
Advertising campaign aimed at creating awareness about funeral services and spreading information about Mount Royal Commemorative services, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Marketing mountains
Article Abstract:
The marketing campaigns created by Ontario ski resort Mont Cascades to attract skiers and tourists and promote its business are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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