Hitching a ride: A test drive campaign for the Toyota Echo Hatchback fostered an emotional bond with potential customers
Article Abstract:
The well coordinated, multi-media ad campaign for the launch of Toyota Echo Hatchback was a huge success, with almost around 1500 of the targeted consumers taking a test drive during the three week promotion, winning various gifts and forming a special bond with the vehicle, just as the tag line of the ad campaign says o Embarque et gagneo.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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When worlds combine: ToyotaEs recently converged ad and PR department is a welcome and long overdue development
Article Abstract:
The launch of the ad campaign for the new Toyota 2004 Echo Hatchback also saw the combining of ToyotaEs ad and PR departments. This is a much-awaited move, and will probably start a trend for other companies too. With the merger of departments there is better co-ordination and consistency in work with a uniform message being sent out.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Corolla flashed inside BK ads
Article Abstract:
The usage of subliminal advertising strategy used by Toyota Motor Corp. to advertise its new Corolla is discussed. These advertisements were used in Burger King Television spots.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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