Bling-bling Buick: seeking younger buyers, General Motors' staid brand uses customized cars, celebrities to reach the hip-hop crowd
Article Abstract:
In an attempt to attract young urban African American consumers, General Motors Corp. is changing its marketing approach for its Buick automobiles . The company is using celebrities like hip-hop artists in its advertising campaigns, and is customing Buicks following popular trends.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2007
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GM and Toyota bet big that pickups pick up
Article Abstract:
General Motors Corp. and Toyota Motors Corp. are both introducing redesigned full-size pickup trucks, despite declining sales of such vehicles. General Motors has introduced a new Chevrolet Silverado, while Toyota's new Tundra should be available in February 2007.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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