Molson buys back American destiny
Article Abstract:
Molson Brewing Co has bought back its US beer business from Miller Brewing for $200 million. Molson's decision was prompted by the 35% decrease in market share that its brands have suffered in the US since 1993 when it was acquired by Miller. Molson has also created a Toronto-based division called US Business Strategy that will focus on reinvigorating its US beer operations. US Businss Strategy will concentrate on Molson's top three brands, these are Molson Ice, Molson Golden and Molson Canadian.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Impact of WPP Y&R deal uncertain
Article Abstract:
It is not yet certain how London-based advertising conglomerate WPP will handle potential client conflicts-of-interest after its acquisition of Young & Rubicam (Y&R) for $4.7 billion. Observers say the merger will produce no 'dramatic' conflicts since Y&R can work with Colgate-Palmolive and WPP shops Ogilvy & Mather and J Walter Thompson with Lever Pond's. They also point out that Molson Canada and Labatt Breweries once worked with advertising agencies both owned by Interpublic.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Expect synergies from Best buyout
Article Abstract:
Unilever NV's $20.3-billion acquisition of Best Foods Div, which is expected to close by late 2000, will create several synergies worldwide, including in Canada. One area for synergy is in marketing. Toronto, Ontario-based Best Foods Canada Inc, which has an annual ad budget of about $15 million, is currently uses Toronto-based agencies BBDO Canada and Harrod and Mirlin/FCB, while Unilever Canada uses three agencies.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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