More fun in the games
Article Abstract:
The author examines the successful advertising campaign by BCLC for the British Columbia Lottery Corp. Topics include theme of advertising campaign, use of humor, and effectiveness of the campaign.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Beautiful B.C. So what?
Article Abstract:
The controversy surrounding campaign to publicize British Columbia, which was recently launched by government-appointed Cossette West of Vancouver, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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the ebb sand flow of West Caost marketing
Article Abstract:
Despite economic downturns optimism flourishes in British Columbia. Manufacturers and advertisers are encouraged by the new pro-business government.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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