New competitors in financial services - the rise of non-banks and near-banks

Article Abstract:

Non-banks and near-banks have been taking market share away from conventional banks since the early 1980s. This trend originated with deregulation, which reduces or even abolishes barriers to entry into the banking industry. Non-banks and near-banks have seen very variable success. In the US, retailers have established a strong presence in financial services through store credit cards. Traditional banks must respond to this challenge by creating innovative products, new channels of distribution and a strong brand equity. They must also be willing to enter into cooperation agreements.

Financial Services, Finance and Insurance, Marketing

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Here today, gone tomorrow, the contribution of marketing research to the making of UBS' global brand campaign

Article Abstract:

A worldwide advertising campaign launched by Union Bank of Switzerland (UBS) in Oct 1995 was designed to assist in establishing a strong global brand in the face of increasing competition. Considerable preparatory work was undertaken for some time before the launch of the campaign by a small project team responsible for dealing with research, strategy, execution and launch. There is evidence that the campaign has been successful, and the fact that it has elicited direct responses indicates that there are good prospects for UBS's brand building programme.

Advertising, Union Bank of Switzerland

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Geographic marketing in financial institutions: the experience of Banco Central Hispanoamericano

Article Abstract:

Banco Central Hispanoamericano now operates a GIS which covers the whole of Spain, allowing it to work with geographic data on both an aggregated and a detailed level. There were a number of problems relating to the implementation of the GIS, especially the quality of the databases. However, the project has been successful overall, and the bank is now considering using the system for new applications, such as assigning customers to branches when changing branch locations.

Prepackaged software, Software Publishers, Applications Software Pkgs NEC (Micro), Usage, Information management, Geographic information systems, Applications software, Banco Central Hispano Americano S.A.

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