Nfld ad review stirs agency anger

Article Abstract:

The decision of the provincial government of Newfoundland to name Bristol Communications as AOR on the tourism business of the province has stirred the ire of incumbent Target Marketing and Communications. Target Marketing, which has contested with Bristol over the tourism account, said the government has promised to award the business to the agency following an extensive evaluation. Instead the government opted not to sign a new contract with Target Marketing and instead extended the existing deal it has with the agency that is scheduled to expire on Oct. 31, 1998.

Contracts & orders received, Advertising Agencies, Account Activity, Bristol Communications, Target Marketing and Communications

---

The one to watch

Article Abstract:

Cable Atlantic's new multimedia advertising campaign seeks to rally the firm's workers, to establish pride in the company and to show its technical expertise. Cable Atlantic's new ad campaign also features the "We are being watched" tagline, which functioned as the company's rallying slogan for its efforts in the high-technology business sector. Cable Atlantic's new ad campaign, which appeared in television and in the Evening Telegram newspaper, supports the firm's planned new business ventures such as telephone service, computer networks and online services.

On-Line Information Services, Videotex & Teletext, Wired Telecommunications Carriers, Cable Television Systems, Cable Networks, Telephone Communications, Advertising, Television, Campaign Launched, Corporate Images, Print Media, Internet services, Cable television broadcasting industry, Cable television, Telephone services, Cable Atlantic

---

The baby Leafs

Article Abstract:

The St John's, Newfoundland-based hockey team Maple Leafs of the American Hockey League has launched a marketing strategy to ensure its survival in the next decade. The team is opening a new stadium in Dec 1999 and must raise prices, double the number of tickets and seek new corporate sponsors. Maple Leafs has six major partners: Molson Breweries, Fortis Inc, Pepsi-Cola, Ultramar, Newtel Communications and Cable Atlantic. It also has five secondary partners and a host of other minor partners.

Marketing procedures, Sports Teams and Clubs, Professional Hockey

Similar abstracts:

• Abstracts: Plantation shares feel sting. Agency to buy bad loans
• Abstracts: Sailing by the stars. Reaching for the Martian sky. Millennium no-bugs
• Abstracts: Alpinvest. Opportunities and dangers
• Abstracts: A restructured and 'refreshed' Novell gets down to business. Dylex updates women's properties
• Abstracts: Alberta Ford dealers soft sell to women. VLT campaigns try to sway Alberta voters. Today Alberta...

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.