Nike does it here
Article Abstract:
Randy Weyersberg's background in packaged goods was a crucial factor in Nike Canada's designation of Weyersberg as the company's director of marketing. Weyersberg vast experience in market research has proven to be invaluable as Nike Canada transforms itself into a consumer-centered organization. He describes himself as Nike's agent of change, whose main task is to bring a disciplined approach to the shoe giant's marketing efforts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Ehlers pitches her own Black Bag
Article Abstract:
Heidi Ehlers formerly a vice-president at Toronto-based recruiting firm mandrake, is starting her own recruiting company called Black Bag.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Labatt shuffles brand managers
Article Abstract:
Labatt Breweries of Canada has made some personnel changes to ensure that it continues to operate as efficiently as possible.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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