Not your mom's pizza
Article Abstract:
The forty-seven-year-old McCain brand, which always centered on marketing to mom - the family's main grocery shopper, has shifted its focus for the Crescendo Rising Crust Pizza by targeting kids. The cool and funny advertising campaign for the pizza has been created by Target Marketing & Communications in St. Johns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Planning with pictures
Article Abstract:
Information is presented on how employing visuals throughout the planning stage can enhance the overall process.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Top of its game. Paint it red. The family guy
- Abstracts: DonEt leave your money behind. Complications. Accept no substitutes
- Abstracts: A practical model of Heineken's bottle filling line with dependent failures. Product warranty logistics: issues and challenges
- Abstracts: Positive half-products and scheduling with controllable processing times. Scheduling with controllable release dates and processing times: Makespan minimization
- Abstracts: Vista in CanWest and Rogers media. Marketing in action. Homegrown icon