Outdoor is in: companies are beginning to turn off the TV and take their ads outdoors

Article Abstract:

Outdoor advertising gains popularity among companies, in an attempt to reach the customers fast at a low cost. Advertisers are increasingly opting other types of media that are more effective and cheap over television (TV), and are moving their funding into in-store-placement marketing, owing to the increase in the airtime costs.

Forecasts, trends, outlooks, Outdoor advertising services, Outdoor Advertising, Display Advertising, Forecasts and trends, Market trend/market analysis

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Dying alone

Article Abstract:

The devastating emotional impact of isolation imposed upon SARS patients is documented in this article, along with the psychological impact upon family members who fear their family members, and often are unable or unwilling to provide traditional rituals related to caring for their sick family members.

Psychological aspects, Severe acute respiratory syndrome, Isolation (Philosophy), Isolation

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Direct marketing: junk mail joys

Article Abstract:

The use of direct mails, Internet, telemarketing, and other techniques in appealing to Asian consumers are discussed with illustrative examples. Success of a campaign lies in its localization.

Marketing procedures, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Targets & Markets, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Methods, Asians, Target marketing

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