No religion wars here
Article Abstract:
Crossroads Channel (CTS) failed to dislodge Vision TV as the main provider of religious programming in Ontario's Golden Horseshoe region. Both offer almost similar American strip programming, with 'Happy Days' on CTS accounting for a 3% share among women aged 18 to 34. However, Vision TV is relying on its strength as a national broadcaster serving six million homes. Its potential market is more than three times that of CTS. Furthermore, CTS is an all-commercial broadcaster while ads are responsible for only 8% of Vision's revenues.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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The battle for business class
Article Abstract:
The fight for market share among Canadian airlines continues as they try to attract more premium-fare passengers to their enhanced services. Competition has been intensified as changes in the product become more aggressive and territorial. This, despite the fact that business class only accounts for less than 33% of the seats in an average flight. However, it can provide a profit with only 66% of the seats taken.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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