POP adding fizz to bubbly market
Article Abstract:
Paris, France-based Champagne Pommery is launching a 200 ml POP champagne packed in a blue glass bottle in Canada. The product will become available in bars in Montreal and Toronto begining Oct and in Vancouver before yearend 2000. The introduction of the smaller bottle of the champagne is meant to revitalize the category by enticing a whole new market segment to its regular-sized bottles. The product is tarteged towards the 25-to-35- year olds, people in the fashion world, clubgoers and the gay community. It sells for $13.95 per bottle.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Kellogg markets 'tasty' soy cereal
Article Abstract:
Kellogg Canada Inc has entered the Canadian soy product market with the launch of its soy cereal called Vive. The new product is a mix of flakes and granola clusters with cinnamon. It is the biggest new cereal introduction for the company since it launched Vector in 1999. Presented in a sky-blue box, Vive is targeted at consumers ages 35-45. The launch is supported by a 30-sec television advertisement, print advertising, sampling, direct to home and in-store, and event-based promotions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Inniskillin Wines eyes younger set
Article Abstract:
Inniskillin Wines has introduced Travigne during the occasion of its 25th anniversary. The wine specifically targets younger drinkers with ages ranging from 25 to 40 although traditionally the company has leaned toward drinkers with ages between 35 and 55. The launching has been supported by a print and outdoor campaign in Toronto using the line 'Introductory hype not included. Travigne speaks for itself,' which is unlike the wine-ad cliches of previous creatives.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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