Marketers with finesse
Article Abstract:
Multinational packaged goods company Lever Pond's in Torontok, Ontario, has been named as the 1999 Marketer of the Year by the Marketing magazine. The company's award-winning advertising campaigns have resulted in dramatic year-over-year sales growth and increased market share for its products. Lever Pond's strength has been attributed to its fundamental respects for consumers and the need to their provide them with intelligent and entertaining ads withoug following the old formulas of the past.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Nabisco revamps entire Primo line
Article Abstract:
Nabisco Ltd is promoting its Primo brand via a new packaging and an Italian-language TV spot. The move is expected to help the company tap into the home meal lsolutions trend. The company will also introduce its Primo Recipe Starter tomatoes, a line up of upscale stewed tomatoes flavored with roasted garlic, sundried tomatoes and spicy peppers, in mid- November 1998. Its existing canned pasta sauces are now available with better-quality ingredients.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Comment about this article or add new information about this topic:
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