P&G celebrates small communities with Nice'n Easy skating tour
Article Abstract:
Proctor & Gamble (P&G) is part of a sponsorship deal for Nice'n Easy Celebration on Ice, an ice skating show in smaller cities and towns across Canada, featuring top figure skating talent. The sponsorship has enabled P&G to foster relationships with retailers like Zellers, Loblaws and Shopper's Drug Mart by allowing them to distribute tickets and organize promotions, contests or in-store incentive programs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Target finds its mark at Ice Awards
Article Abstract:
Target Marketing and Communications has taken Best of Show award for its work for Irving Oil's convenience store coffee.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: PMB Quebec synergizes with main study. The last tab standing. Two new tabs join T.O. paper chase
- Abstracts: In tune with nature. Making waves. Next Stop ... art
- Abstracts: Putin asks ministers to make Gazprom unify share prices. Gazprom posts net loss, citing Russian crisis. OEBRD loan for Gazprom is hung up
- Abstracts: Eurotel has 2.5 mil clients. Orea Hotels with proceeds over CEK 1 bil. Eurotel increases turnover
- Abstracts: Pearson expected to sell some noncore businesses. Conoco purchase may start spree of energy deals. Phillips, Conoco agree to giant energy merger