Passport promotions
Article Abstract:
The advertising campaign launched by American travel agencies to attract Canadian tourists amid new travel regulations is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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What's this driving at?
Article Abstract:
The advertising campaign launched by Insurance Bureau of Canada for increasing public awareness on road safety is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Direct action
Article Abstract:
Guidelines for handling prank telemarketing calls are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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