Pasta

Article Abstract:

In 1995, sales of pasta in the UK rose 5% to 159 million pounds sterling, representing a 7% rise in volume to 117,000 tonnes. Between 1991 and 1995, the market grew 53% in value and 48% in volume. The figures do not include canned pasta products or stuffed pasta when it is part of a ready-to-eat meal. An overview of the pasta market is provided, along with key trends, new products, company profiles, advertising, distribution, prices, and forecasts for the future.

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Pasta: part 2

Article Abstract:

In 1997, Nestle increased its share of the pasta market by 1.5% to 11.5% with its Buitoni brand. Buitoni boasts the largest market share in the dry pasta sector, a position reinforced by the launch of its quick cook Buitoni Express. Geest dominates the fresh pasta sector accounting for 27.2% of total sales in 1997. Company profiles are included along with details of advertising and promotions.

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Pasta: part 1

Article Abstract:

In 1999, Bestfoods, which is responsible for Pot Noddle, led the pasta market with a 25% market share. Sales are expected to rise by 39% between 1999 and 2004. An industry overview is provided.

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