Perceptual analysis of two-way two-mode frequency data: probability matrix decomposition and two alternatives

Article Abstract:

The probability matrix decomposition (PMD) method is presented as a perceptual mapping technique for evaluating two-way two-mode frequency data. The method is different from latent class analysis by the binomial model and correspondence analysis in that it tests several decision rules which each comprises a divergent model of the psychological process. The application of PMD to judgments aggregated across respondents revealed the method's suitability in representing data and effectiveness in predicting consumer preference for sandwich fillings.

Research and Development in the Physical, Engineering, and Life Sciences, Mathematics, Statistics, Regression analysis, Statistics (Mathematics), Decomposition (Mathematics), Geographical perception

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Decomposition and crossover effects in the theory of planned behavior: a study of consumer adoption intentions

Article Abstract:

Three models based on the theory of planned behavior are evaluated in terms of their effectiveness at predicting consumer adoption intention. The theory of planned behavior is an extension of the theory of reasoned action. It is shown that the traditional forms of both theories are in agreement with data from the consumer setting. Model prediction was enhanced by decomposing the belief structures and allowing crossover effects.

Models, Consumer behavior

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Dependence relations and the moderating role of trust: implications for behavioral intentions in marketing channels

Article Abstract:

The influence of trust perceptions with high or low dependence on the behavioral intentions of marketing channel members is investigated. It is shown that trust plays a very important role in explaining intentions to cooperate, exert controls and adopt a strong influence stance between buyers and sellers. Intent to cooperate and readiness to adopt a strong stance were influenced by dependence.

Distribution channels

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