Perfumes and fragrances: 1
Article Abstract:
Perfume and fragrance market data for the 1992-1996 period in the UK reveal a changing sector balance and a declining market value. Multiple stores began selling premium perfumes at prices 25-30% cheaper than the perfume houses' official outlets. This has led to a decline in the replica perfume market from 13% in 1992, to 1% in 1996. Mass market perfume sales have also decreased, leaving premium products with a 73% share of the 1996 market. The UK perfume market was valued at 396 million pounds sterling in 1996, which represents a 5.3% drop from 1992, and analysts forecast a continuing decline in value.
Publication Name: Market Research Great Britain
Subject: Business, international
ISSN: 0308-3047
Year: 1997
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Perfumes and fragrances
Article Abstract:
A large number of manufacturers are involved in the UK perfume and fragrance market, with the top 11 companies having a combined market share of only 37.4% in 1996. The perfumes come either from specialist perfume houses, which produce mainly premium perfumes, or from cosmetics and toiletry companies, designers or fashion stores. Premium perfumes account for 73% of the market. L'Oreal is the leading manufacturer, with 6.9% of the value of total sales. Profiles of ten of the leading manufacturers are included, together with information on consumers, advertising and distribution.
Publication Name: Market Research Great Britain
Subject: Business, international
ISSN: 0308-3047
Year: 1997
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Perfumes & fragrances: part 2
Article Abstract:
The UK perfume and fragrance market was lead by manufacturer Unilever in 1998, with 15.2% of value sales. The biggest share increase came from Calvin Klein Cosmetics which gained 2.3% of market share from 1996 to 1998. Up to 73.1% of the perfume and fragrance market came from the premium brand sector, lead by Calvin Klein Cosmetics Eternity brand which accounted for 4.6% of the market in 1998. The men's fragrance market is dominated by Elida Faberge which markets Lynx fragrance.
Publication Name: Market Research Great Britain
Subject: Business, international
ISSN: 0308-3047
Year: 1999
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