Perfumes in Germany
Article Abstract:
The retail market for fragrances and perfumes in Germany totalled 1.59 billion German marks in 1994, against 1.54 billion German marks in 1993. Within the market, perfume and eau de parfum accounted for 450 million German marks, male fragrances 410 million German marks, and other female fragrances 725 million German marks. Almost half of fragrance sales are accounted for by Muehlens, famous for its eau de Cologne, and Benckiser's Lancaster group. There are good prospects for the German fragrances market as consumption levels are lower than in a number of other European markets.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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Men's cosmetics and toiletries in Germany
Article Abstract:
In 1995, the German retail market for men's cosmetics and toiletries was valued at 1.7 billion Deutsche Marks (DM). Of the total, DM600 million was accounted for by aftershave. Leading market players include Beiersdorf, Benckiser, Unilever, Procter & Gamble, and Colgate-Palmolive. Market data is provided, including details of production, foreign trade, market size, consumption trends, company profiles, distribution, advertising and forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1996
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Chemists' goods in Italy
Article Abstract:
In 1996, Italian production of pharmaceuticals rose 12% to 16,566 billion Lire (L); while consumption also rose by 10.4% to L23,200 billion. Some 92.5% of total spending was accounted for by pharmacies, with the remainder spent in hospitals. Production of cleaning products rose 5% in volume and 6% in value in 1996. An overview of market data is given, including forecasts for the future.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1998
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