Pet food is doctored up

Article Abstract:

The article discusses the growth of Europe's premium pet-food industry, and how it is behind the industry's most recent series of acquisitions, including Mars's acquisition of Royal Canin, among others. These pet food giants are using claims of health, not taste, to sell more expensive pet foods in Europe.

Europe, Advertising Activity, Grain Mill Products, Pet Food, Animal Food Manufacturing, Pet supplies industry

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In a shift, marketers beef up ad spending inside stores

Article Abstract:

Marketing trends have seen more ad spend inside retail stores, with improved in-store displays and television spots. New management trends see marketing executives being renamed the Director of First Moment of Truth after the moment when a customer decides they are going to purchase something.

Forecasts, trends, outlooks, Retail Trade, Marketing, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Retail industry, Forecasts and trends, Market trend/market analysis, Procter & Gamble Co., Soap and cleaning agents industry, Cleaning agents industry

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Panel faults food packaging for kid obesity

Article Abstract:

The Institute of Medicine in the United States has found that exposure to television advertising influences children and contributes to their obesity. Particularly the use of cartoon characters in junk food advertising is a positive stimulus for product consumption.

Research and Development in the Physical, Engineering, and Life Sciences, Science & research, Institute of Medicine, Health aspects, Research, Usage, Causes of, Obesity in children, Childhood obesity, Cartoon characters, Junk food, Junk foods

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