Peter Zarry
Article Abstract:
Former director of Schulich School of Business' division of executive development at the York University Peter Zarry was inducted into the Marketing Hall of Legends in 2008. Zarry was known for his outstanding lectures and his ability to motivate, inspire, and care for his students. His career as a marketing expert is discussed further.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Empowered employees
Article Abstract:
The combined approach adopted by human resource department and marketing department of logistics firm FedEx to deliver better customer services is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Unexpected ways to meet customers
Article Abstract:
The sensation caused by Janet Jackson's exposure at the NFL Super Bowl, provides food for thought for innovative marketing campaigns.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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