'Popstars' sing for marketers' bucks
Article Abstract:
Universal Music Canada has joined forces with Lone Eagle Entertainment to bring the prefab girl band phenomenon, reality TV and good marketing opportunities in a project called 'Popstars.' Five Canadian women aged between 18 to 25 years will be selected to form a music band whose lives would be capture on TV through a 13-episode series that would be aired on the Global TV network in Jan 2001. A similar 'Popstars' project proved to be a success in Australia, where the series, single and album all landed on the number one spot.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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BCT. Telus brands itself as Telus
Article Abstract:
BCT.Telus is using the name Telus as brand name for its national marketing strategy that will be launched in summer 1999. The Telus part of the telecommunications firm's name has been retained due to results of an Angus Reid survey which revealed a 100% name recognition in Alberta, 60% in British Columbia and 30% in Ontario. According to BCT.Telus Pres and CEO George Petty, efforts to keep the brand strong is paramount in the face of competition from other telecommunications firms operating in Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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