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Power branding financial services

Article Abstract:

Building brands is the next challenge facing the financial sector. Financial institutions are now recognizing the power of brands, especially at a time when competition is becoming more fierce and the channels of distrubution are being blurred. An institution's brand strategy will influence product development, resulting in a common experience for all customers that reinforces what the brand promises.

Author: Boucher, Laurence

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999

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Banking on the web

Article Abstract:

The marketing strategies employed by financial services to manage online customers are discussed.

Author: Boright, Anthony

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005

Management dynamics, DEPOSITORY INSTITUTIONS, Management, Financial services industry, Marketing, Company marketing practices, Company business management, Customer relations, Internet marketing

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Subjects list: Canada, Financial services

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