Services branding: revealing the rhetoric within retail banking
Article Abstract:
This article examines the current branding practices of retail financial services. The need of consumer-centered process-driven approach for better markets is also emphasized.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Client loyalty and defection in the corporate legal industry
Article Abstract:
The factors influencing corporate client loyalty in UK law firms are discussed.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Marketing performance and business risk in acutecare health trusts - a new comparative approach
Article Abstract:
The operations of the health care industry in the UK is discussed.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Taking it to the street. PC Financial banks on PJ DDB. PJ DDB leads the pack at Ad & Design show
- Abstracts: Drain brain. Peopling the ark. Interview
- Abstracts: from service to experience: understanding and defining the hospitality business. A study of management practices and competences within effective organisations in the Irish tourism industry
- Abstracts: Attitudes and work motivation of subgroups of seasonal hotel workers. Strategic choice and organisational context in HRM in the UK hotel sector