Prescription for painting: How SICO interpreted the male aversion to painting into a new marketing campaign for its Crown Diamond brand

Article Abstract:

The tag line oCrown Diamond takes the pain out of paintingo is of the ad campaign designed for SICO, a company, which makes high quality and easy to use paints. The campaign with its funny and positive tone has been appreciated well with the customers and also won an award.

Paints and allied products, Paint industry, Sico Inc. (Longueuil, Canada)

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Using their (bobble)heads

Article Abstract:

An overview is presented of the successful "See you on the field" campaign that uses friendly and entertaining advertisements for promoting the Argos team, through a combination of newspaper and radio media.

Football teams

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Killing us by degree

Article Abstract:

The impact of Ontario College of Arts and Design's administrative restructuring on its advertising departments is discussed.

Colleges & Universities, Colleges, Universities, and Professional Schools, Organizational history, Colleges and universities, Universities and colleges, Company restructuring/company reorganization, Reorganization and restructuring, Company organization, Ontario College of Art and Design

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