Product ethnicity: revisiting the match between products and countries
Article Abstract:
A survey of consumers from six different countries was used to study the influence of product ethnicity on consumer preferences. The results show that consumers prefer products from countries with which the products are associated. The significance of product ethinicty despite globalization is discussed.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
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Guanxi, trust, and long-term orientation in Chinese business markets
Article Abstract:
The Chinese concept of Guanxi is studied with respect to business relationships. The study focuses on a buying firms' trust in a supplier's salesperson and reveals that such a trust is determined on the characteristics of the salesperson.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2005
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Consequences of Sales Management's Behavior- and Compensation-Based Control Strategies in Developing Countries
Article Abstract:
The impact sales management's behavior has on salespersons is examined. The effect of compensation-based control is also examined.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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